A Guide to Packaging for Start-ups

person packaging on table

It can be difficult for start-ups to develop packaging for their first product since it needs to be cost-effective and not time-consuming. Another factor to consider is that the packaging must have promotional value. Here are a few tips on how to create the perfect packaging for start-ups.

Try to stand out

As said before, the packaging must have promotional value. It presents the brand’s image and personality. Thinking outside the box is a must so that your product differs from the others, and so it attracts people to reach out to it. You can hire a designer who specifies in product design to help you come up with ideas for your product packaging, logo, et cetera.

Have a budget

Most entrepreneurs will not think highly of packaging. It is considered something that must take the smallest amount of cost during production. However, packaging should not be underestimated, and it is worth the investment. What matters is how much of the investment is worth it. You might want your packaging embossed with luxurious material and unique shape, but will it cost you too much? Search for affordable yet high-quality materials and simple yet intriguing designs instead.

Layers for extra protection

No seller wants their product to be damaged during delivery and has to be sent back for replacement. This is why it’s always a good idea to provide extra protection for your product’s packaging. Using poly bags is a great way to wrap up your product before putting it in its packaging, to ensure that the product stays waterproof and damage proof. Bubble wraps can also be used for extra padding outside the packaging.

Adjust with your product

Let’s say you’ve got the perfect design for your packaging. But all of a sudden, your customers start complaining about how the packaging is difficult to open, or the product inside has been ruined because of the packaging. You need to adjust your packaging with your product before deciding that it’s the one. If your product is fragile, you need to make sure the packaging is protective enough for it. This process needs a lot of trial and error, but it is better than continuously sending out products with troubled packaging.

Once you’ve delivered your products in its perfect packaging, you will be showered with positive feedback from your customers. Positive testimonials will boost up your brand’s popularity and will help with sales.